Enchantment by Guy Kawasaki is not a book, its more like a manual, an action plan, a reminder to humanity and a guiding light for Web X.0.
In short, its about Win – Win. Which is work, wisdom and love. If you love what you do, your work, your product, if wisdom drives your car, negotiations and thoughts – enchantment is near.
In a network-economy the key for economic and personal success lies in creating win-win-situations and positive feed-backs. Guy Kawasaki´s “Enchantment” offers an inspiring road-map for successful navigation in our evolving digital society. This book is not only a must read, it´s a must share!
Prof. Dr. Stefan Stoll, author of the book “IT-Management”
Set your default to Yes, be a Mensch, create like a god, Just do it the ZEN style and be the pilot of your (business) life! Enchantment is also about telling compelling stories, intelligent interaction with people and understanding that a long journey starts with the first tiny step.
Nature (and Guy Kawasaki) teaches us, that Give and Take has to be in balance to build a healthy ecosystem. Digital natives grow up with facebook, twitter and YouTube but at the end, its a human handshake which is still unique and not downloadable.
Your blog, brain, business, heart and character – content is still king. Guy provides detailed and clear workflows to master push and pull web technologies. If you ever wondered what makes twitter so different to facebook, Enchantment is your friend!
Bring more Kanso into your life, celebrate Seijaku and your life gets Shizen. Read Enchantment and reduce stress. Enchant your employees, your boss and even your wife or husband!
You may think you see the “big picture,” but you don’t see her big picture. This advice alone justifies buying Enchantment. Guy Kawasaki
Update: this review is now officially listed on Guy Kawasaki’s website: